The relevance of motivational strategy in forward a business.

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Image 1 : purposes of motivation

        Strategic motivation is critical for any business that seeks to achieve long-term success. It involves aligning the goals and objectives of the organization with the needs and desires of its employees, customers, and stakeholders. Here are some subtopics to consider when exploring the relevance of strategic motivation in forwarding a business:

  1. Employee engagement

  2. Talent retention

  3. Customer loyalty

  4. Innovation

  5. Leadership

  6. Organizational culture

    

       Google, a giant in the information technology world that we know, has successfully done this in their company. Google is a great example of a company that has effectively used strategic motivation to forward its business. Here are some examples of how Google has done this:

 

Image 2 : Google’s Organizational Culture for Competitive Innovation

  1. Employee engagement: Google has a unique culture that promotes employee engagement and motivation. For example, the company offers employees a range of perks and benefits, such as free food, on-site gyms, and a relaxed dress code. Google also encourages its employees to work on passion projects and gives them 20% of their time to pursue their own ideas.

  2. Talent retention: Google has a reputation for being one of the best places to work, and the company has a low turnover rate compared to other tech giants. This is partly due to its strategic motivational approach, which includes offering competitive salaries and benefits, investing in employee development and training, and creating a positive and inclusive work environment.

  3. Customer loyalty: Google's success can also be attributed to its ability to create loyal customers. The company's search engine is the most widely used in the world, and its products, such as Gmail, Google Maps, and Google Drive, are all highly popular. This is partly due to Google's strategic motivational approach, which includes a focus on user experience, continuous improvement, and innovation.

  4. Innovation: Google is known for its innovative products and services, and its strategic motivational approach has played a role in fostering a culture of creativity and innovation. For example, the company's "20% time" policy has led to the development of many new products, such as Google Maps and Google News.

  5. Leadership: Google's leaders, including co-founders Larry Page and Sergey Brin, have been instrumental in shaping the company's strategic motivational approach. They have emphasized the importance of creating a positive and inclusive work environment, promoting employee development and well-being, and investing in innovation and growth.

        Overall, Google's success can be attributed in part to its strategic motivational approach, which has helped the company create a culture of engagement, innovation, and customer loyalty. By aligning the goals and objectives of the organization with the needs and desires of its employees, customers, and stakeholders, Google has been able to forward its business and achieve long-term success

 

References: 


Comments

  1. SATHEESHMarch 25, 2023 at 12:40 PM

    Hi Dakshini,
    Wonderful idea to take one company and relate your topics. Check what I noticed.
    1) 1st Para and the 2nd para is the same.
    2) It would have been nicer if you could have added some citations too.
    3) Also references of point 2, 3, 4 cannot be read. The links says cannot find the pages. Pls check 

    ReplyDelete
  2. DilrukshimbaMarch 26, 2023 at 6:33 AM

    Good content,

    ReplyDelete
  3. Dakshini MBA blogsMarch 27, 2023 at 6:44 AM

    thank you so much your valuable comment Mr. satheesh, I will correct my mistakes..

    ReplyDelete
  4. Rubinie RajendranMarch 28, 2023 at 9:14 AM

    Good idea, It more easy to understand through example. I think you need to put citation for examples.

    ReplyDelete
  5. MafazMarch 30, 2023 at 10:49 AM

    Hi, your selected topic reflects the current strategy of a successful company that we can learn and implement for the business to be successful. As mentioned by Mr. shathees, if you could include the citation, you can gain more credits. Simple and useful tips are given.

    ReplyDelete
  6. Dakshini MBA blogsApril 2, 2023 at 5:58 AM

    thanks you so much your comment..!

    ReplyDelete
  7. NilushiApril 18, 2023 at 2:44 AM

    Thank you and very attractive article.

    ReplyDelete
  8. Amila DevapriyaMay 4, 2023 at 8:45 AM

    Your post rightly pointed out that motivational strategies are crucial in HRM because they help to create a positive work environment that fosters employee engagement and productivity. Motivational strategies can take many forms, from providing opportunities for personal and professional growth to offering rewards and recognition for outstanding performance.

    ReplyDelete

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